Monday, 26 January 2009

Web Hosting Providers Rule The Web

It has been reported there are currently more than a staggering 50,000 web hosting providers all competing for the honour of hosting your website.

Every day dozens of new web hosting compaines are launching and struggling to get your attention and your web hosting business.

Even though the web hosting industry is really quite young, it is certainly one of the most competetive and cut-throat industries on the web today. Yet the growth of this marketplace is assured for the forseeable future.

Now each and every week it is estimated more than 50,000 websites are launched and need to be hosted somewhere online. This figure continues to grow and grow.

In fact the current monthly count for the number of searches at Yahoo for the term 'web hosting' is a whopping 2,149,851. That's right, over 2 million!

Also just recently it was reported that the popularity of blogs was seeing tens of thousands of new blogs launched each and every day. While many of these are hosted freely, the more serious bloggers each require an account with a reliable web hosting provider.

Of course every paid web hosting account usually requires at least one domain name registration. Here are some amazing domain name figures for you:

The registrar holding the largest number of domain names is said to be WildWestDomains. They may be better known to you as Godaddy. They currently hold over an estimated 5 million domain name registrations!

The registrar holding the second largest number of domain names is estimated to be Enom. The registrar holding the third largest number of domain names is estimated to be Networksolutions.

Domain Name Registration Growth:

By far the most popular top level domain is the .com There are currently over an estimated 40 million of these registered.

The .com top level domain currently holds over an estimated 70 percent of the domain name marketplace.
The .net top level domain currently holds just over an estimated 10 percent of the domain name marketplace.

The good news for web hosting and domain name customers is that incredible deals have become available as competition increases among web hosting providers.

In fact the price of web hosting has plumeted to just under $10 per month for a quality service. Domain names that cost up to $35 just a fews years ago can now be bought for as little as $4.99.

This is a winning situation for both the web hosting providers and their customers. The quality of service continues to grow. The new web hosting providers must impress their customers to compete with more established organisations.

There has never been a better time to find a web hosting provider and establish an internet presence of your own.

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How Not To Get Web Design Work

I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.

The replies I got were enlightening. So much so, I made a list of things applicants did wrong. Here it is.


I should point out I was initially prepared to give everyone a fair go. After the first twenty-odd emails, my attitude changed. I was looking for reasons to delete applicants. I only needed one successful one; with 100 replies it was getting to be a headache, so I decided a brutal approach was needed.

1. Failed to read the spec.

Many applicants couldn't write properly in the English language. Many were individuals only. Result: instant deletion.

2. Failed to address the spec's criteria.

Applicants bragged about how great they were. Many copy-and-pasted standard marketing guff about 'solutions' and 'partnerships' into their emails.

To engage anyone's interest about a proposal you need to talk less about yourself and more about the benefits to *them* of using you. One of the first things I learnt about applying for jobs is you need to show how you meet the criteria in the job description; see if you can find the employer's wavelength.

3. Lots of jargon.

You quickly tune this out. Anyone dealing with web companies probably gets a lot of this. Applicants should talk to the client about *the client's* site and *their* needs, and avoid techno-babble.

Write an application letter. Leave it for a while, then edit it. Brutally. Short punchy sentences, no guff. Talking convincingly about how you can make the client money would be an attention-getter.

4a. 'Coming soon' client-listing pages.

You say you've done work for lots of clients, then put up a 'coming soon' sign on the web page where your client list is supposed to be. Hmmmm.

4b. 'Under construction' pages on your company web site.

This looks bad; something you'd see on an amateur's site. Another reason to bin your application.

4c. Only put up pictures of sites you've done, rather than links to the actual sites.

I'd have liked to see some working example sites. Pictures can be faked, and they don't show background programming.

4e. No mention of your main web site URL.

Let us guess where your own site is (if you have one). It's more fun! I tried guessing from the email address. After a while I didn't bother.

4f. No hyperlinks at all.

Just a short email spiel saying "I am great designer, hire me". Next!

5. Using Yahoo.com or Hotmail.com for your email address.

A pro designer shouldn't use a freebie email address service. Basic web hosting costs $5 a month these days.

I can conceive that a web designer might use a freebie account for some special purpose, but your own domain name is a basic advert that goes out in each email you send.

6. Bad spelling and grammar.

Western civilisation is doomed, if using SMS jargon becomes the standard way to write to people. It doesn't impress old frts lik me, fr strtrs :( Especially if you're looking for work where good spelling and grammar are important.

7. Front-loading Flash designs.

I admit it, I don't like Flash. I especially don't like it when it loads slowly on my broadband connection. I suppose it might impress an ignorant client, who doesn't know the economic consequences of having a Flash-heavy site.

8. Don't phone the employer up.

Unless they say 'canvassing will disqualify', 'phoning the employer is a good idea. Why? Because geeks are famously introverted and tongue-tied, supposedly. So if a web site designer can communicate clearly over the telephone, that, coupled with a good application, puts you streets ahead of the email-only applicant.

No need to jabber. A polite enquiry to establish contact will do. "Just checking you've got my CV", that sort of thing.

9. Keep yourself mysterious.

Emails are impersonal. Anything that can establish you as a human being, a person, a potential ally and friend, is good. It'll make you more memorable. No need to jump out of a giant cake, 'though!

However, you have to fulfil all the other criteria as well. However great a guy you are, if you're a Unix man and they want Windows, forget it.

10. Leaving unclear phone messages.

One chap left a phone message, in which he mentioned his site, twice, but not his 'phone number. His pronunciation was bad, so I guess I'll never know how good he was.

11. Too far away.

Most replies were from India, Ukraine, Romania etc. Anyone who was closer to home (the UK) stood out. I mention it simply as a winnowing criterion.

Also, I needed someone who could land contracts from UK residents; good English, written and oral, was important.

12. Give your rates per hour.

Forget that. You're not a lawyer. Web design jobs can be clearly defined, in terms of time, work and software required. A definite price can be agreed on in advance. It's called a contract. Otherwise, you leave the client open to escalating bills, and yourself to mission-creep.

13. Delay applying.

The first few applications were more scrutinised. After that, fatigue set in. After one hundred, only an applicant who seems a real prospect would be given more than five seconds' scrutiny.

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Affiliate Programs Can Be Very Beneficial To Internet Market

An affiliate program is, simply defined, a sales job in which you earn a commission. You will be an independent representative of a company, offering their services and products to prospective customers. When one of the customers makes a purchase, you get a portion of the profit. Internet marketers can increase traffi'c to their own web sites and make money form the sales of others through affiliate marketing programs.

Internet marketers can be affiliates for several products from multiple companies, on as many web sites as you operate, in as many businesses as you desire. You don't have to travel to remote locations, yet the internet places you in front of a worldwide marketplace. This gives you incredible diversity in the products you choose, markets in which you do business and neighbourhoods in which to sell, all from the comfort of your own home in front of your computer screen. You could possibly make several sales at once, but you will never have to deal with face-to-face rejection. When doing business on the internet, you don't necessarily need to make sales to earn lucrative commissions. Certain affiliate marketing programs will pay you if someone just clicks on a link you place on your web site, fills out an application, or even requests additional information. And here's the most attractive part - your web sites work for you twenty four hours a day, each and every day.

Commission rates will depend on the types of products or services that are offered. Tangible goods that will have to be shipped to customers will pay lower commission rates than products like e-books or software that can be downloaded immediately. However, 10% of a $600 television is more money than 60% of a $40 software program, so you have to remember to consider the big picture when deciding what affiliate programs to join. For the best affiliate sales experience, you will want to offer products and services that will appeal to the targeted audience of your web site. As an internet marketer, you will need to appeal to the interests of your customers when placing affiliate links on your web site.

There are various ways to join affiliate programs. Some retailers operate their own program, and you will join through the merchant web site. But many internet marketers choose to operate through an affiliate network. These independent companies offer sign-up, payment, tracking and affiliate program management services to retailers and affiliate marketers. A couple of well-known names are Clickbank and Linkshare. Simply perform a search for affiliate programs and you are sure to find more.

Your sales and clicks are tracked by software. It is your job to make sure your links follow the procedures and rules posted by your merchant or affiliate network. Some browsers, a'd-blockers, and coding practices can prevent the tracking links on your web site from functioning correctly, and you might not get credit if one of your clicks results a sale. Most affiliate marketers encounter this problem eventually. When it happens, remember it's not intentional, so do not feel as if you have been victimized in some way. Internet marketing technology is very good, but it's not perfect.

For almost all internet marketers, joining affiliate marketing programs give you a cheap and easy way to get started in an online business. These programs can help you produce income while you learn internet marketing techniques and work towards developing your own product or service.

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How To Run A Successful Affiliate Program

There are many people who log onto the internet everyday looking for a way to make money online.

They start with all the best intentions, but unfortunately, before they know it they are getting bombarded with information and are simply spinning their wheels.

I completely understand this. There is so much internet marketing information online and once you get started it seems like “information overload”.

Therefore, I will try to keep this as simple and short as possible.

Many people will sign up with an affiliate program promoting the affiliate’s product or program. This makes sense. Starting as an affiliate marketer is probably the easiest way to get started online. There are many affiliate programs out there that will give you everything you need to promote their products or program…Well almost everything.

You see, many of these affiliate sites will give you a website, but you don’t own the site. It is a gateway site. You don’t even own the domain name for that matter.

Being part of one of these programs is not bad though. I belong to several. SFI is a perfect example. I joined their program and have several sites that they gave me to promote their products and their affiliate program.

But if you are truly going to make money with these types of sites you are going to have to do a lot more than simply sign up for their program.

It is simply unreasonable to think that people are going to just stumble upon your site and sign up for your program and start making you money.

There are a few things you need to do if you truly want to make an affiliate program work.

First of all, you must have your “own” web page with your “own” domain name and your “own” host. You will then have links from your “own” site to the other “gateway” site(s). You will promote your gateway site it, but you will promote it through your own site.

There are so many reasons for this I couldn’t possible fit it into this one article, but basically the site is yours to run the way you want to. Think of it this way…it is “your” store and you are selling “their” product.

Your web page could be designed as a short sales letter that focuses primarily on this one program if that is what you choose. Or, you could focus on several affiliate programs and products within the same market. For example, a sales letter with the top 3-5 money making opportunities.

THIS IS IMPORTANT: Either way, promoting one program/product or promoting several, you will not only want to own your own site, you definitely want to be able to “drop in” on potential customers from time to time. What I mean by that is you want to capture email addresses of people who visit your site.

To do so you need to give something away that is of enough value that people are willing to give up their email address and receive something from you week after week or at least month after month.

A newsletter/ezine is perfect for this. Send out a weekly or monthly newsletter on your topic that includes articles, tips, e-courses, bonuses etc. This way you can plug your programs over and over again (not just once).

I know this sounds like a lot…design your own web site and your own newsletter.

However, there are programs available that actually set everything up for you, including a website, an autoresponder, a pre-written newsletter, and even unlimited support.

Plug-in-Profit (PIPS) (http://www.money-teacher.com/pluginprofitsite.htm) is a perfect example. You can have a web site that site is 100% yours to change however you wish. The site comes ready to promote 5 different programs. You could work with as many of them as you want and you can also add your own.

You also get a pre-written newsletter and autoresponder that is also 100% customizable. The newsletter is obviously designed to promote the programs that come with the web site, but you can change it however you wish.

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